--- title: Resistance To Change description: If the only constant in business is change, a close second is the resistance to that change. image: https://shadow-soft.com/hubfs/resistance-to-change-linkedin.jpg --- [Skip to content](https://shadow-soft.com/content/resistance-to-change#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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In 1959, a product manager at Milwaukee Gear Company, wrote an obscure article entitled “[50 Reasons Why We Cannot Change](https://www.fastcompany.com/55009/50-reasons-why-we-cannot-change).”  The product manager compiled this list over 60 years ago but many of the reasons still resonate as if they were written today.  - Reason #1: “We’ve never done it before.” - Reason #7: “It won’t work in a small company.” - Reason #8: “It won’t work in a large company.” - Reason #13: “Our competitors aren’t doing it.” - Reason #21: “We don’t have the money.” - Reason #46: “It needs committee study.” One thing that has changed is the speed of becoming irrelevant. Compaq, Jawbone, Marshall Fields, Henri Bendel, Pier 1, Bed Bath & Beyond, Borders, Sports Authority, Ringling Bros. and Barnum & Bailey Circus, Teavana, Toys R Us, and Lord & Taylor have all disappeared in the last 10 years.  What percent of these legendary companies died at the hands of the Status Quo? 100% Alan Webber, co-founder of Fast Company, observed:  “Progress is a math formula. It only happens when the cost of the status quo is greater than the risk of change.” That’s why we created our [Innovation Workshop](https://shadow-soft.com/innovation-workshop). IT and Business leaders can encourage dissatisfaction with the status quo and persuade colleagues that transformative innovation is the only way to remain competitive and thrive.  Here’s a promise: You’ll get more done in 36 hours than in 3-6 months. More importantly, you’ll get the budget and approval to bust up the status quo and find a safe harbor from the storms of disruption. Be a disruptive innovator. The risks of the status quo are too high. [Schedule An Innovation Workshop](https://shadow-soft.com/innovation-workshop)   *Innovation Workshops are led by [Kurt Baumberger,](https://www.linkedin.com/in/kurt-baumberger-436baa2/) Duke University Innovation & Entrepreneur Instructor and Shadow-Soft EVP of Innovation and Strategy. Learn more about Kurt by [visiting his LinkedIn profile](https://www.linkedin.com/in/kurt-baumberger-436baa2/).* Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://shadow-soft.com/content/resistance-to-change) [twitter icon](https://twitter.com/intent/tweet?url=https://shadow-soft.com/content/resistance-to-change) [envelope icon](mailto:?body=https://shadow-soft.com/content/resistance-to-change) ## Is Your Platform Ready for What's Next? Get unfiltered perspectives on modern platforms, automation, and observability. The Platform Pulse newsletter delivers actionable insights to help you build with confidence. 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